EcoSPIRITS's eco-friendly breakthrough is finally a reality in Italy
A quick overview of the wine shops, bars and hotels that have decided to join the revolution in spirits distribution.
We've already talked about ecoSPIRITS on the eve of its launch in Italy, and we will talk about it a lot more in the future.
Clearly, this innovative technology has quickly attracted a lot of interest, as it promised to revolutionize the spirits distribution chain. At the heart of the project are Ecototes - reusable containers that make it possible to significantly reduce traditional single-use bottles, also eliminating the caps, labels, cartons and plastic packaging that go with them and which must be disposed of daily.
This already international-award-winning system offers a real global solution to the single-use waste crisis, ensuring a 60-90% reduction in carbon dioxide emissions from the packaging, distribution and consumption of wine and spirits. More in detail, the ecoSPIRITS technology saves an average of 30 grams of CO2 emissions per cocktail, not to mention an additional 120 grams of CO2 per cocktail absorbed by the trees planted with the Forest Program - totaling 150 g of CO2 per cocktail, the equivalent of over a kilometer travelled by car.
*calculated on an average emission of 141g co2 per km (conservative figure compared to the 2016 Italian average of 110g co2 per km)
Considering that 100 cocktails can be prepared with each Ecotote refill, it's easy to understand the extent of the environmental benefits this technology offers.
Each Ecotote cycle replaces an average of 6 and a half bottles, with a 35% savings in space and 95% in waste.
Among the first to join the system were the producers of Engine Organic Pure Gin, Portofino Gin, Hampden Estate Jamaican Rum, Clarin Communal Haiti Rum, Cachaça Yaguara, Los Arcos, T&T and Widges.
Today the ecoSPIRITS system is present in 23 countries, with over a thousand establishments having already joined, including World's and Asia's 50 Best bars, Michelin-starred restaurants and premium hotels.
For the launch of the project in Italy, a limited number of venues were selected and received Ecototes in the summer - the first group of visionary pioneers. These included different venues in various parts of the country, united by the commitment to promote an unprecedented green revolution in the spirits industry.
Thanks to them, 200 trees have already been planted in reforestation and biodiversity conservation projects in Thailand, Borneo and Sumatra. This translates to 2000 kg less waste in landfills and waste collection centers as well as 20,000 kilometers of car travel compensated. And this is just the beginning.
We spoke with some of the people managing these establishments about why they chose ecoSPIRITS and their experience with it.
Alex Frezza is one of the world's most respected and talented bartenders and his L'Antiquario in Naples has been one of the temples of good drinking for many years. Here too, Ecototes will make every cocktail significantly more sustainable for the environment.
Located in Bogliasco, just outside Genoa, Il Bistrotto is the "bluest" place on the Ligurian Riviera and a historic bar, in operation since 1982. Francesco Tiraoro, one of the three owners since 2018, explains their choice:
Ecototes have also landed at Turin-based Puntosette, a lively, creative cocktail bar and restaurant. Here is what Alessio Cogerino told us:
Also located in Turin, Piano 35 Lounge Bar offers a selection of innovative drinks with a breathtaking view of the city. Manager Ansony Murcia explains the reason for their choice:
Since 2016, Three Monkeys in Imperia has been continuously seeking out the best spirits as well as pioneering wine producers. Bartenders Antonella Bellini, Niccolò Corticelli and Giorgio Rosati know exactly what they want:
Southern Italy is also playing a key role in embracing ecoSPIRITS's revolutionary vision. In Lecce, the vintage atmosphere of Saloon Keeper 1933 meets the future, with Ecototes sitting alongside 1920s lampshades and sideboards. As Cristian Pellegrino tells us,
Further south, Sunset Beach Club brings the technology behind ecoSPIRITS's third-millennium demijohns just a few steps from the beautiful Calabrian Sea in the town of Palmi. "Working in close contact with nature, the sea and the beach, we take great interest and are very active in green initiatives," says Domenico Lamanna.
In Reggio Calabria, Piro Piro is a place where tradition embraces experimentation in a sophisticated, lively environment. Laura Saraceno expressed her satisfaction in participating in the project: